Add a Taste of Italy to Your Valentine's Day

 Add a Taste of Italy to Your Valentine's Day

Zonin Named Official Wine Sponsor for Highly Anticipated Chicago Event

Since 1821 the Zonin family has provided the wine-lovers some of the most outstanding wines in the world. A commitment to excellence has resulted in wines that are unparalleled in quality and taste. Chicago nightlife company, My Drink On, is proud to announce that Zonin will be the official wine sponsor for their upcoming Masquerade Bash at Crimson Lounge on February 12th.

The Valentine's Day weekend event will give Chicagoans a chance to sip on exquisite European wines made in some of the world's most modern wineries. The sexy and elaborately ornate setting of Crimson Lounge make it the perfect backdrop for sampling a Zonin's delicious wines.

 

With select wines included on the exclusive Top 100 list from Wine Spectator magazine, Zonin has also been the recipient of such prestigious awards as the Gran Vinitaly and received stellar reviews from Wine Enthusiast . The largest privately held wine producer in Italy, Zonin was the brand of choice when it came time for President Barack Obama to present a gift to Italian President Giorgio Napolitano follwing the G8 Summit in 2009.

 

Get your tickets today at http://www.mydrinkon.com/

 

Drink Up. Drink On.

Shopping with Friends

Remember the old days of online shopping? It was a holy transaction between you and your store of choice.  Nordstrom’s knew you and you knew Nordy’s, and that’s where it ended.  But now, during the era of community buying you can see what your friends are purchasing.  Not only can you see which stores they “like” via Facebook, you can figure out where they’re going via FourSquare (are you mayor?), and what deals they buy via Living Social, Groupon and My Drink On.  Community buying has made your private shopping experience a day at the Mall of America.  So, new fangled social media mall rat, who do you take shopping?

Revolutionary social networks like Facebook allow you to see who “likes” your favorite group buying marketplaces.  Then you can see who’s going to that event at that new bar that you’ve heard so much about.  Planning your weekend just got easy button easy. If you’re the social butterfly, find the party package and lure your friends by reposting tweets, liking groups and checking in on Four Square.  If you prefer to let others do the planning, check those Tweetups, peruse wall posts and check out check ins. “Try on” deals like those outfits you tried on at the mall – then get your friends to “yay” or “nay” it.  Did you and your friends love the new bar you went to for a half price rate? Try on another bar that your trusted group buying haven offers. Then tell your friends, because as seasoned shoppers know, if you share a great deal with your friends, they’re likely to reciprocate.  Always shop with a friend.

A Masquerade Ball

A Seductive Soiree for Valentine's Day

My Drink On Hosts Masquerade Ball at Crimson Lounge

You kicked off 2011 right with New Year's Eve but now it's time to keep the party going with the My Drink On Masquerade Ball. Chicago's newest addition to the nightlife scene will host the event at Crimson Lounge on Saturday, February 12^th from 9:00 p.m. - 1:30 a.m.

Whether you attend with your significant other or bring a group of your single friends, this is the perfect place to party on Valentine's Day weekend. Along with mask-wearing guests, rich and intricate décor along with plush velvet seating and mood lighting will create a seductive setting in which anything is possible.

Along with being the event's official liquor sponsor, luxury vodka company, Dragon Bleu, has chosen the My Drink On Masquerade Ball to launch their newest product, a rose flavored vodka.  A relatively new brand, Dragon Bleu is an ultra-premium product that is handmade in France.  Created from a unique blend of the world's finest ingredients, Dragon Bleu has an exceptionally smooth taste and clean finish.  A signature cocktail using the rose vodka has been created especially for the MDO Masquerade Ball and will be served throughout the evening.

Along with 4 ½ hours of a complimentary drinks from Dragon Bleu and a premium cash bar, guests will enjoy live entertainment by one of Crimson Lounge's renowned in-house DJs, an array of delicious hors d'ouvres and complimentary coat check.  Valet parking is available at additional cost.

Location: Crimson Lounge at Hotel Sax

                 333 N. Dearborn St.

Date: Saturday, February 12, 2011

      

Time: 9:00 p.m. - 1:30 a.m.

                        *While event officially ends at 1:30 a.m., guests are invited to stay until venue closes at 3:00 a.m.

Price: $40.00

                        *Ticket prices will increase to $50 beginning January 31st.  Pending availability, tickets will be available for purchase at the door for $60.

Not ready for the party to end?  Spend the night at Hotel Sax at an exclusive rate for attendees of the My Drink On Masquerade Party.  For more information or to book a room, please call (312) 245-0333.

                                               

Drink Up. Drink On. 

Shifting G's: 2011 and the Advent of Generosity through Social Networks

2011 lends itself to a multitude of new trends.  Media and technology are redefining how consumers buy and in some instances, changing our view of social structures and the world around us. Facebook, deal-a-day companies and other innovative technologies have dramatically altered the way in which people interact. To some, this social metamorphosis is seen as intrinsically negative, a charge towards isolationism and self-centeredness.  Others view this as an opportunity to reach consumers in a meaningful way, to allow people to connect on a level they haven’t had the opportunity to prior to this cultural shift. In fact, this generation of consumers is lauded as being not only far from selfish, but particularly generous.

Trendwatching.com reports in its “11 Crucial Consumer Trends for 2011” that global markets are taking heed of the so-called “Generation G’s” desire to give. According to Trendwatching, %86 of global consumers feel that businesses should place an emphasis on not only business-related interest, but societal interest as well (www.trendwatching.com).  Facebook recently gave Newark, New Jersey’s school system $100 million dollars (albeit after the less than positive portrayal of Facebook founder, Mark Zuckerberg in this year’s hit The Social Media).  Groupon created a way for subscribers to gain points to donate to donorschoose.org.  Microsoft chairman Bill Gates and his wife Melinda are powerhouses of giving through their Bill and Melinda Gates Foundation.  Such companies are using their successful platforms and progressive technology to benefit not only the consumer, but charitable organizations as well.  Consumers, it seems, appreciate companies that promote philanthropy.  Entrepreneurs, small businesses and emerging companies are taking note and finding ways to engage consumers in charitable actions. Because of social media and the ease of connectivity, companies can reach out to subscribers across the nation, or even tap the global market, to promote philanthropy on a level that couldn’t have been harnessed without the dawn of this new technological age.

The days of the avarice and self-centeredness, a la the infamous Gordon Gecko who proclaimed that “greed is good,” have quickly shifted to a newer more progressive attitude.  Social media and the entrepreneurs behind the cultural shift that make our world a little smaller, a little closer, have ascertained that the advent of a new ‘G’ is in order.  Generosity is good: Consumers have taken heed; any business that hopes to be successful should do the same.  

To find out more about how you can help in 2011, please continue to visit My Drink On’s website for updates on their Civic Drink On events.